Kepemimpinan
Founder / Owner
ALDI RENALDI
Founder of CHAPELLIA — building a fashion brand shaped by real-life experiences, creative expression, and the courage to try.
Tentang
I am the Founder of CHAPELLIA, a fashion brand born from the realities of life and the courage to keep moving forward.
CHAPELLIA was not built solely from ambition, but from the demands of life, the responsibility to build a future, and the determination to create something meaningful.
I chose fashion as a way to express identity, creativity, and individuality. My vision is to build more than a clothing brand — a lasting lifestyle and an ecosystem where products carry stories, people are valued, and every beginning has a place in the brand’s history.
Through CHAPELLIA, I hope to create something that grows with its community and continues to mean something beyond the moment of purchase.
CHAPELLIA was not built solely from ambition, but from the demands of life, the responsibility to build a future, and the determination to create something meaningful.
I chose fashion as a way to express identity, creativity, and individuality. My vision is to build more than a clothing brand — a lasting lifestyle and an ecosystem where products carry stories, people are valued, and every beginning has a place in the brand’s history.
Through CHAPELLIA, I hope to create something that grows with its community and continues to mean something beyond the moment of purchase.
Peran
Founder / Owner
Bertanggung jawab pada:
- Define CHAPELLIA’s vision, mission, values, and long-term direction.
- Establish the brand’s identity, philosophy, and overall business direction.
- Set strategic priorities and guide the development of CHAPELLIA’s ecosystem.
- Oversee key decisions related to products, creative direction, business development, and brand growth.
- Build and maintain the organizational structure, leadership team, and working culture.
- Ensure that CHAPELLIA’s products, experiences, and systems remain aligned with its core values.
- Support collaboration across departments and help resolve major strategic challenges.
- Develop long-term relationships with the community and recognize the people who contribute to CHAPELLIA’s journey.
Yang Saya Hasilkan
- CHAPELLIA’s vision, mission, and long-term strategic direction.
- Brand identity, philosophy, and core values.
- Business priorities and strategic decisions.
- Organizational direction and leadership alignment.
- Product and brand development direction.
- A foundation for CHAPELLIA’s long-term lifestyle and community ecosystem.
- A culture that values creativity, responsibility, collaboration, and meaningful relationships.
- A long-term vision for recognizing and preserving the stories of CHAPELLIA’s people and community.
Perjalanan
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The BeginningA Beginning Shaped by LifeCHAPELLIA began from the demands of life, personal responsibilities, and the determination to build a meaningful future. It started with a simple decision: to keep moving forward and dare to try.
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Building the FoundationDefining the IdentityThe early foundation of CHAPELLIA took shape through its name, philosophy, visual identity, and the belief that fashion can become more than a product — it can be a lasting expression of identity.
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Product DevelopmentTurning Ideas into FormThe vision began to take physical form through product development, design decisions, material exploration, and the process of shaping CHAPELLIA’s first collection.
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The First CollectionStrata — The First ChapterStrata represents an important step in bringing CHAPELLIA’s vision to life. It marks the beginning of a journey where products carry stories and every release becomes part of the brand’s history.
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The Road AheadBuilding Beyond FashionThe long-term vision is to grow CHAPELLIA into a lasting lifestyle and ecosystem — one that values its people, builds meaningful relationships with its community, and preserves the stories behind every chapter.
“Build the people,
and the people will build the brand.”